Customized home market chaos is urgently needed to establish industry-related regulations

Custom home is the home furnishing company based on mass production, each consumer is regarded as a separate market segment, according to their requirements to design home products. At this stage, although custom home products are widely loved, the custom home market is often chaotic, and it is urgent to establish relevant regulations.

When paying more attention to individualized demand when purchasing home products, it has become the current consumption feature, which makes the customized home ushered in a good development opportunity, so that "private customization" and "exclusive service" once became the marketing gimmick of the merchant. However, some survey results show that the current market price system for custom homes is very confusing. The price difference between the same materials and different products can vary by 10 times per square meter, even for the same material sold by the same merchant. And the price of non-customization is also quite different. In addition, many merchants charge additional fees such as “non-standard fees” and “experience fees” after receiving regular fees such as material fees and installation fees. This has caused many consumers to “not afford to hurt” after purchase.

At present, China's customized home furnishing industry has not yet matured, and the corresponding standards are not perfect. At the same time as the demand for customization has gradually increased, some market chaos has gradually emerged. Such chaos not only hurts the immediate interests of consumers, but also erodes the interests of the merchants. It is harmful to the whole industry.

In today's custom home market, many businesses are blindly pursuing short-term economic benefits, completely ignoring the consequences of such behavior. In addition, there are some merchants who have customized logos, but there are no professional designers, especially in the low-end home market. Some merchants are nominally operating custom-made homes, but in fact they are selling some inferior products made by woodworking. Not only does this type of product lack design sense, but quality and after-sales service are also insecure. The reason why these merchants use the "custom" banner is purely to cater to the current consumer psychology and earn high profits.

Without a professional designer, no humanized design concept, no advanced production technology, but the "high-end custom home" sign, it is obviously "hanging sheep head selling dog meat." In an environment where competition in the industry is so fierce, products with no word of mouth and no brand may not be able to survive for a long time. To operate with the mentality of “slaught one is one”, not only will the reputation of the merchants be destroyed, but also consumers will lose trust. It is difficult for designers to display their talents and make the development of the industry difficult.

The industry believes that China's custom home consumption market has great potential and good development prospects, but in order to let it develop healthily, it is necessary to establish a sound market competition norm. Only in this way can the customized home industry go further and further. Xianghe Furniture